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The 25™ Boutique B&B (“We”) commit ourselves to protecting and respecting your privacy and complying with all laws including the GDPR (General Data Protection Regulations).

This privacy policy sets out how we will process and use any personal data that you provide to us, or that we may collect as a result of you visiting Please read the following information to understand our practices with regards to your personal data and how we will treat it.

Information We May Collect From You

We may collect and process the following data about you:

  • Any information that you provide by filling in forms on our website or at The 25™. This may include requests for information or subscribing to any service offered by us

  • We may keep a record of any correspondence if you should contact us

  • Details of the resources you access and of your visits to our website

  • Personal details including name & address 

  • Your likes and dislikes / customer preferences

  • If you book a room via a third party travel agent or website, we may receive information about you from them.

IP Addresses and Cookies

We may collect information about your computer; this is statistical data concerning your browsing actions and does not identify you individually. This information includes your IP address where available, operating system and browser type.


We may also collect information about your general internet usage using cookie files stored on the hard drive of all computers. The cookies contain valuable information that is transferred to your computer's hard drive. In collecting this information we are able to improve our site and deliver a better and more personalised service.


You can refuse to accept cookies but note that in doing this, you may be unable to access certain parts of our site. You can do this by activating the setting on your browser which allows you to refuse the setting.


We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at:


Where We Store Your Personal Data

Any data that we collect from you may be stored and backed up digitally in a "cloud".  This data is transmitted and stored with full encryption.  By supplying us your data, you agree to such a transfer and the storing and processing of this data. To ensure that your data is treated securely and in accordance with this privacy policy we will endeavor to take all reasonable necessary steps in protecting your privacy.  We will do our best to protect your personal data, any transmission of data is at your own risk.

Password and firewall protection is used for all computer records kept on site.  Any paperwork containing personal details is shredded once no longer needed.  We are required to keep some paperwork for a number of years by law.

Uses Made of the Information

We use the information held about you in the following ways:

  • To notify you of any changes to our service

  • To ensure that the content of our site is presented in the most effective manner for you and your computer

  • Where you have consented to be contacted, to provide you with the information, products and services requested from us or in the event that we feel will be of interest to you

  • To allow you to participate in interactive features of our service, should you choose to do so

  • In allowing ourselves to carry out our obligations concerning any contracts entered into between you and us - ie in relation to your stay with us.  This may include emailing you, calling or texting you regarding your booking with us.


We may also use your data to inform you and provide information on goods and services that may be of interest to you (if you have opted in or requested to be kept up to date).  If at any time you no longer  want your data used in this way you can decline any future emails from us by clicking on the "unsubscribe" link at the bottom of any such emails, or alternatively write to us at the address at the bottom of this page.

Our VIP mailing list can also be joined on request or by completing a form on this website.  All subscribers have requested to be kept informed by The 25 or by Andy & Julian Banner-Price.

Your likes and dislikes / customer preferences may be used in order to improve our future customer service to you.


We respect your privacy and will not share your data with any third parties except as described in the next section.

We do not collect sensitive personal data (such as racial or ethnic origin, nationality, political opinions, religious beliefs, etc) unless it is volunteered by you.


Disclosure of Your Information

We may disclose your personal information to third parties:

  • To the prospective buyer or seller of any business or assets in the event that we sell or buy

  • If we are under a duty to comply with any legal obligation to disclose or share your personal data. To protect the rights, property and safety of our customers or others, or to enforce our terms of use for the site. For the purposes of fraud protection and credit risk reduction this may include exchanging information with other companies and organisations

  • We do not pass information to any third party for marketing purposes.


Third Parties

From time to time our site may contain links to and from the websites of our partner networks, advertisers and affiliates. If you visit any of these sites please note that they have their own privacy policies and you should check these before submitting any personal data. We cannot accept any responsibility or liability for these policies.

Amazon Alexa

 To improve our guest experience and offer voice controlled smart room features, each bedroom contains an Amazon Echo Dot.  The device is constantly listening for the trigger phrase “Alexa” at which point the blue ring lights up and what you then say is recorded by Amazon in order to answer your question.   As soon as the blue ring turns off, recording stops.  Voice recordings are stored for up to 3 months by Amazon and may be used by them and/or us to improve services.  Guests can delete voice recordings during their stay by following the instructions in the room or may request deletion after their stay by contacting us in writing.  If you prefer that the device is not listening (and therefore recording requests), simply press the “Mute” button on the Echo Dot (the ring will turn red) or unplug the cable from the device.   

Third Party Bookings

If you book a room via a third party website, they will have their own Privacy Policy and will need to pass certain information relevant to the booking such as contact details, address and credit card details onto us to process the booking.  Please note, in some circumstances where they hide your email address from us, we have no choice but use their own systems to contact you via.  You should be aware that this means they record all details of our conversation between each other.


Credit Card Details

If you make a reservation with us via our website, you will be asked to enter your credit/debit card details to confirm your booking. This takes place on a secure server hosted by our partner The Booking Button  who are PCI DSS Compliant, where your card details are safely encrypted and stored for a maximum of 7 days after your booking takes place. The card details may be accessed by us via a secure encrypted link for use in the event of cancellation/no show. We also charge a deposit or may pre-authorise the card provided to confirm its validity and availability of funds. However, no further charges will be made to your card without your prior notification (unless specified in our Terms & Conditions, e.g. an advance purchase rate).  We do not store your credit card details locally.


Access to Information

You can exercise the right to access any information we hold about you. Any request must be requested in writing and will be handled within the statutory 30 days. 


Changes to Our Privacy Policy

Any changes made to our privacy policy will be posted on this page.



We welcome any questions, comments and requests regarding this privacy policy and should be emailed to


As per our COVID-19 Secure Policy, if we perform a temperature check on you, it will be recorded and kept for 21 days then destroyed.  Your names and contact details may be passed to Government departments if requested for the purposes of Test and Trace.

(Sorry!  It's lots of legal jargon but we have to include it by law!)

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